We conducted a series of workshops focusing on offering a new way of playing online, checking results, loss aversion, habitual play and to prevent cannibalisation of existing games in the National Lottery portfolio.

Sketches were produced of potential solutions from the user research conducted. Concepts were explored and wireframes were created in preparation for user testing.

Creating a series of design solutions and ultimately a brand that slots in, whilst unique, into the National Lottery portfolio of draw based games.