Creating a digital experience for Camelot’s new annuity game that gives players the chance to win up to £10,000 a month for 30 years.

Discovery + User Research

We conducted a series of workshops focusing on offering a new way of playing online, checking results, loss aversion, habitual play and to prevent cannibalisation of existing games in the National Lottery portfolio.

Sketching & Wire-framing

Sketches were produced of potential solutions from the user research conducted. Concepts were explored and wireframes were created in preparation for user testing.

Set For Life Branding

Creating a series of design solutions and ultimately a brand that slots in, whilst unique, into the National Lottery portfolio of draw based games.