Discovery + User Research
We conducted a series of workshops focusing on offering a new way of playing online, checking results, loss aversion, habitual play and to prevent cannibalisation of existing games in the National Lottery portfolio.
Sketching & Wire-framing
Sketches were produced of potential solutions from the user research conducted. Concepts were explored and wireframes were created in preparation for user testing.
Set For Life Branding
Creating a series of design solutions and ultimately a brand that slots in, whilst unique, into the National Lottery portfolio of draw based games.