Danish TV Advert
TV Spot for Lebara Mobile Denmark, provider of customised pre-paid Mobile SIM cards to the needs of international communities. Low budget animation, using still imagery to communicate clearly what the SIM product offers; cheap international calls to key destinations. The video would be used as a template in other countries editing content to suit.
UK Launch
Keynote animated presentation for the Launch of Lebara Mobile UK in 2004. Using stills and timed to 6 minutes of narration, the presentation would be played on a loop throughout the media event at 30 St Mary Axe – The Gherkin to great success. The company’s history and core values would be explained visually, maintaining great interest during the time span.
Promotional Strategy
Dominant in the calling cards market in its early days, Lebara Mobile required hundreds of designs for their clients over several continents. Promotional exhibition stands were designed to raise brand awareness along with key events for the press to attend.
