To mark the launch of Audi’s second-generation RS 3 Sportback, the aim was to create an immersive user experience that would translate rich-media content around exciting challenges the RS 3 would face.

Epic Challenges

Racing the legendary 80s A1 B-Class quattro rally car, bending the rules in an ice hockey game, a tension-soaked race against a speedboat and finally completing its epic journey at The Goodwood Festival of Speed.

The concept, a single scrolling page that would act as a timeline of events, with the main challenges taking centre stage with full-screen image and video galleries to capture user-engagment.